Whippoorwill Charm™

Group Business Coaching for Makers, by a Maker

You've Mastered the Craft.
Now Let's Build the Business
Around It.

You didn't start making things to drown in spreadsheets and second-guess every price. But here you are — talented, busy, and still not seeing the profit you've earned. That ends here.

Introducing Called to Scale

$79/month · No contracts · Cancel anytime · Tuesdays 10:30am CST

13

Years in Business

916%

Site Traffic Increase

455%

Sales Growth in 1 Month

5+

Revenue Streams Built

25

Team Members Led

Sound Familiar?

If You've Ever Said These Words Out Loud,
You're in the Right Place.

I'm busy all the time but I never seem to make more money.

I keep lowering my prices just to

get the sale.

I love creating, but the business side of this exhausts me.

I know I could make real money — I just don't know how to get serious about it.

My margins seem off but I don't even know where to start.

I've been posting and getting no response. What am I doing wrong?

I've been doing this for years and I still feel like I'm winging it.

I want to host camps, go wholesale, scale online — but I don't know which direction first.

Here's the truth no one tells you:

That's not a talent problem.
That's a strategy problem.

And strategy is exactly what we work on inside Called to Scale.

The Shift You've Been Waiting For

What Changes When You Join Called to Scale

BEFORE

Busy all day. No idea why the money isn't matching the effort.

AFTER

You know your numbers, your margins, and exactly what to charge to actually profit.

BEFORE

Posting consistently and hearing crickets. Wondering what's wrong with you.

AFTER

A content and ads strategy that brings real buyers — not just followers — to you.

BEFORE

Big dreams — wholesale, camps, online — but no clear path forward.

AFTER

A prioritized roadmap: one direction at a time, done right, with a community behind you.

This Is For You If...

You're an Experienced Maker
Who Is Done Playing Small.

This is not a beginner's club. Not for someone who just picked up a Cricut last month. This is for the maker who has been at it for a while, knows their craft and their customers — but has hit a ceiling they can't break through alone.

  • You've been in business at least a year and have made real sales — this is a legitimate business,

    not a hobby you're still testing.

  • You've been in business at least a year and have made real sales — this is a legitimate

    business, not a hobby you're still testing.

  • You're ready to stop guessing and start operating like a CEO — pricing, margins, strategy, systems, all of it.

  • You want to grow — whether scaling online, adding wholesale, hosting camps, or finally paying yourself what you're worth.

  • Your faith is part of your life and you want a business community that gets that — where you don't have to leave your values at the door.

This is not for:

Brand-new businesses, hobbyists not interested in scaling, or anyone looking for a quick-fix magic formula. This is for makers who are ready to do the real work — with a coach and community doing it right alongside them.

Everything Inside Called to Scale

Here's Exactly What You Get.

No fluff, no filler. Every element is built to move the needle for a maker-based business — because

I've lived every piece of it myself.

01

Every Single Week

Live Group Coaching Call

One focused, live session every week — Tuesdays at 10:30am CST. We go deep on topics that actually move the needle: pricing, ads, wholesale, scaling, systems. Every call is recorded so you never miss a session.

→ You leave knowing exactly what to do next — not just inspired, but equipped.

02

Know Your Numbers

Financial Clarity Coaching

Most makers work hard and guess at their margins. We fix that. You'll learn to price for real profit, understand your numbers without a finance degree, and build the financial foundation every serious business needs.

→ Stop wondering where the money goes. Start charging what your work is actually worth.

03

From Idea to Income

Marketing & Tech That Converts

Tech shouldn't slow you down. We go deep on automations, Facebook and Instagram ads, email marketing, and the digital systems that turn your audience into buyers — even while you're in the workshop.

→ The exact ads system that grew site traffic 916% and sales 455% in a single month.

04

Operate Like a CEO

Systems, Processes & CEO Mindset

Every call ends with at least one practical system or process you implement that same week. No idea notebooks. Real action. Real change. Plus mindset work to stop being the bottleneck in your own business.

→ You walk out with one thing done — not a to-do list that follows you home.

05

You're Not Doing This Alone

Community & Accountability Group

A private group of makers who share your values, your hustle, and your desire to build something real. Ask questions between sessions, celebrate wins, hold each other accountable. Faith-forward and fiercely supportive.

→ The community that shows up for your business the way you show up for your customers.

06

Never Fall Behind

Full Call Recordings Library

Every session is recorded and added to your private library. Big market weekend? Travel? No problem. Catch up on your own timeline. Every lesson, every strategy — always available when you need it most.

→ Your investment keeps compounding — every session builds on the last.

Your Coach

I've Spent 13 Years Figuring Out What I'm About to Hand You.

Founder, Whippoorwill Charm™

I started Whippoorwill Charm making wooden products by hand — just me, a workbench, and a dream. Thirteen years later, I run a multi-revenue business: retail, wholesale, laser-cut blanks, UV printing, subscription boxes, and summer camps. I have a team. I have systems. I have a business I actually run like a CEO.

But I didn't start there. I spent years pricing wrong, posting content that got zero traction, and guessing at what was profitable. I made every expensive mistake so you don't have to.

Called to Scale is where I hand you the real playbook — the strategies I actually use, the numbers framework I built from scratch, and the Facebook ads system I used to grow 916% in site traffic and 455% in sales in a single month. In my own business. Testing my own methods.

And through all of it, my faith has been the foundation. Not a checkbox — the actual center of everything I build.

916%

Traffic Increase

in 1 Month

455%

Sales Growth in

1 Month

5K sq ft

Warehouse Operated

  • 13 years building a multi-revenue maker business from scratch

  • Built and managed a team of 25 employees

  • Operates a 5,000 sq ft production warehouse

  • Runs 5+ simultaneous revenue streams: retail, wholesale,

    digital, events

  • Faith-first leader, mentor, and business builder

Simple, Honest Pricing

One Investment. Everything You

Need to Scale.

Private coaching costs $200–$500/hour. You're getting weekly live coaching, a complete framework,

and an entire community — for less than $20 a week.

Called to Scale — Monthly Membership

Group Business Coaching for Makers Who Are Ready to Grow

$79/month

Less than $20/week for live CEO-level business coaching

Everything Included:

  • 1 Live Group Coaching Call/week — Tuesdays 10:30am CST, always recorded

  • Financial Clarity Coaching — know your numbers, fix your margins, price for real profit

  • CEO Mindset Training — operate your business, not just your craft table

  • Marketing & Tech Systems — Facebook ads, automations, tools that actually convert

  • Systems & Processes — implement one real thing every single week

  • Private Faith-Forward Community — accountability from people who genuinely get it

  • Full Recording Library — every session, always available on your schedule

🎁 Bonus — Included With Enrollment

Summer Camp Business Course

Plan, price, fill, and profit from your own maker camps — a $27

value, yours free when you join today.

✦ Month-to-month. No long-term contracts. Cancel anytime.
Enrollment is limited — spots are intentionally kept small for high-impact coaching.

Spots Are Limited — Here's Why That Matters

This isn't a massive course platform where you disappear into a sea of students. Called to Scale stays intentionally small so every member gets real coaching, real feedback, and real accountability. When we're full, enrollment closes.

Got Questions?

Frequently Asked Questions

When are the live calls?

Every Tuesday at 10:30am CST. Every session is recorded so you never miss a thing, even on a busy week.

Is $79/month actually worth it?

Private coaching averages $200–$500/hour. For $79/month you get four live coaching sessions, a full recording library, a community, and systems you implement immediately. Most members recoup their investment in the first month.

What if I'm just starting out?

This group is for established makers who've been in business at least a year with real sales. If you're brand new, we'd love to have you once you've got your foundation in place. This group won't slow down for beginner topics.

What kind of business is this for?

Called to Scale is purpose-built for physical product makers — wood, resin, signs, paint, crafts, handmade goods, laser-cut products. If you make things with your hands and want to build a real business around it, this is your place.

Can I cancel anytime?

Yes. Month-to-month, no contracts. The members who get the most commit for 3+ months — real transformation takes more than one session. But you're never locked in.

What will I actually be learning?

Pricing strategy, financial clarity, Facebook ads, systems, wholesale, scaling online, hosting camps, content marketing, and CEO mindset. You have the ideas and the products — we build the machine around them.

What if I'm just starting out?

This is a faith-forward community where values are welcome. You don't have to be religious to benefit — but our coach leads from her faith and the culture reflects that: honest, encouraging, and grounded.

What if I miss a zoom?

Not a problem. Every call is recorded and added to your private library. Many members catch recordings on their own schedule. You'll never lose access to any content.

You've Done the Hard Part. This Is What's Next.

You Didn't Build

This Business
Just to Stay This

Busy Forever.

You're talented. You work hard. You deserve a business that actually pays you what you're worth — with real strategy behind it, a community around it, and a coach who has walked every step of this path before you. Called to Scale is where that happens.

Month-to-month · No contracts · Cancel anytime · Tuesdays 10:30am CST

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